NHS and mixed practices
The clinical content is the easy part. The exposure sits in what you say about NHS availability, private alternatives and what either costs, where an out-of-date figure reads as a misleading claim rather than an oversight.
Different practices, different pressure points.
Case imagery, pricing claims and who is entitled to call themselves what all change with the shape of the practice. Here is how we work with each.
Private and cosmetic-led practices
Your face carries the practice, which means every title, qualification and comparison attached to it has to match the register and the evidence. We build the personal profile and keep the claims defensible.
Orthodontics and clear aligners
Treatment times, comfort and results are exactly the claims that attract complaints, and aligner advertising has a long history of rulings behind it. We keep the timescales evidenced and the comparisons fair.
Implant and restorative
These cases are decided over months and sell on the story, not the price. Case content is your strongest asset and your largest exposure at the same time, so the consent record and the fair comparison are not optional.
Groups and corporates
At several sites the problem is consistency: one location running its own offers undoes the standard everywhere else. We give you one approval route, one evidence file and one voice across all of them.
Tell us which of these you are.
The first call is a read of your current accounts against the requirements that apply to your practice type.