Nothing is published before it is checked and filed.
Six steps, in the same order, every cycle. The checking and the paperwork happen before publication, which is the only point at which either is worth anything.
Practice social media accounts open on a tablet beside a marked-up printout.
Baseline audit
We go through your existing accounts, your practice website and your past content against the CAP Code and GDC guidance, and flag what is already carrying risk: unevidenced claims, case images without a consent record, titles that do not match the register, and any mention of a prescription-only medicine.
Strategy and content plan
We build your content calendar in theme weeks, define your tone of voice within the advertising rules, and agree the campaign arc for the period ahead. Case-led, not offer-led, because discount content brings price-driven enquiries and the regulator's attention at the same time.
Review and sign-off
Each piece is checked before it is scheduled: the claim against its evidence, the image against its consent record, the credentials against the register. One named person signs it off and that sign-off is logged, so there is never a question later about who approved what.
Publishing and community
Approved content is scheduled and published, and we manage the comments and messages to the same rules as the posts. That matters more than practices expect: a reply naming a prescription-only medicine breaches the same regulation as an advert for it.
Evidence and retention
Everything published is archived with its evidence, its consent record and its approval, including the pieces that were later taken down. When a question arrives you answer it from the file instead of reconstructing the past from memory.
Reporting and optimisation
You get combined performance and compliance reporting each period: what ran, what it earned, what was flagged and what changed in the rules. The next cycle is planned from that rather than from a hunch.
What we decline to do.
A process is defined as much by what it refuses. Each of these is a quality standard and a compliance position at the same time, which is not a coincidence.
We will not name a prescription-only medicine in public content
Not in a caption, not in a hashtag, not in a reply. Advertising prescription-only medicines to the public is prohibited, and it is the most actively policed rule in this market. The treatment can be described; the product cannot be named.
We will not promise an outcome
Not "pain-free", not "permanent", not "guaranteed". Outcome promises need evidence you would have to produce on request, and informed patients discount them anyway.
We will not publish case imagery without a consent record
Before-and-after content is your strongest asset when the consent is recorded and the comparison is fair. Without the record it does not go out, however well it would perform.
We will not answer a clinical question in the comments
Individual advice belongs in a consultation with the treating clinician. Community management routes those questions there instead of answering them in public.
What stays with the practice.
A complaint reaches the advertiser, and the advertiser is the practice. Not the agency, and not the platform. Helia runs the review, holds the evidence and keeps the file current, and the responsibility that sits with you as a registrant continues to sit with you. Anyone offering to take that off your hands is describing something that cannot be transferred.
See this run against your own account.
On a call we take your current feed through the first step of this process and show you what comes back.